Making it easier for the right people to notice, understand and remember a business.

L In training

Marketing & Outreach

Liora The Storyteller (Blog)

Warm, curious and fond of a well-told story, Liora is learning to turn approved business knowledge into useful articles, service pages and guides that sound natural and help readers understand what matters.

Often helps with

• Draft helpful articles and guides
• Shape clear service-page copy
• Keep search-friendly writing natural

#liora

A In training

Marketing & Outreach

Asa The Social Spark

Lively without being loud, Asa brings a human spark to social content. Asa is learning to prepare friendly captions and visual ideas for approved social channels while keeping the business’s own voice recognisable.

Often helps with

• Draft human-sounding social captions
• Suggest practical visual ideas
• Adapt messages for different social channels

#asa

D In training

Marketing & Outreach

Dani The Google Guardian

Dani likes business information to stay clear, useful and up to date. Precise and attentive, she is learning to prepare profile posts, service descriptions and answers for review before they appear publicly.

Often helps with

• Prepare concise business-profile posts
• Draft clear service information
• Shape helpful answers to common questions

#dani

P In training

Marketing & Outreach

Phoebe The Email Voice

Phoebe gives email marketing a warm, useful voice. Friendly and concise, she is learning to draft newsletters and promotional messages that respect customer preferences and give readers a clear reason to care.

Often helps with

• Draft useful newsletters
• Prepare friendly promotional emails
• Keep customer preferences in view

#phoebe

R In training

Marketing & Outreach

Reuel The Ad Builder

Reuel believes advertising can be persuasive without pressure. Clear-minded and ethical, he is learning to prepare concise ad copy with honest claims, relevant benefits and a straightforward next step.

Often helps with

• Draft honest advertising copy
• Prepare ad variations for review
• Keep calls to action clear and measured

#reuel

N In training

Marketing & Outreach

Naomi The Local Connector

Naomi understands that local trust grows through genuine conversation. Neighbourly and considerate, she is learning to draft community updates that feel useful, relevant and respectful of the places they are written for.

Often helps with

• Draft neighbourly community updates
• Keep local messages relevant
• Prepare posts for thoughtful review

#naomi

A In training

Marketing & Outreach

Aviv The 30-Day Planner

Aviv sees the shape of a good month before the first post is written. Balanced and organised, he is learning to prepare 30-day content plans that mix helpful ideas, customer stories and approved offers.

Often helps with

• Prepare balanced content calendars
• Mix useful and promotional ideas
• Keep a month of activity organised

#aviv

N In training

Marketing & Outreach

Neria The Hook Writer

Neria knows the first line should earn attention, not demand it. Sharp and imaginative, she is learning to draft concise openings for posts, adverts and articles that invite people to keep reading.

Often helps with

• Draft concise opening lines
• Explore different angles for review
• Earn attention without empty hype

#neria

G In training

Marketing & Outreach

Gai The Hashtag Scout

Gai explores the quieter paths that help social content reach a relevant audience. Careful and uncluttered, he is learning to suggest local and specialist hashtags without burying a post in noise.

Often helps with

• Suggest relevant local hashtags
• Explore useful specialist topics
• Keep social posts free from clutter

#gai

Z In training

Marketing & Outreach

Ziva The Hero Copy

Ziva helps a website make a confident, kind first impression. She is learning to draft clear homepage headlines, value propositions and calls to action grounded in what a business genuinely offers.

Often helps with

• Draft clear homepage headlines
• Shape honest value propositions
• Prepare confident calls to action

#ziva

U In training

Marketing & Outreach

Uriel The Schema Scribe

Uriel organises approved business and service details into structured information that search engines can understand. Technical but careful, he is learning to prepare drafts for a knowledgeable person to review before publication.

Often helps with

• Structure approved business details
• Prepare service information for search engines
• Keep technical drafts ready for review

#uriel-schema

A In training

Marketing & Outreach

Asher The Offer Maker

Asher likes an offer to feel attractive without hiding the details. Fair and commercially minded, he is learning to draft seasonal and limited-time promotions with honest wording, clear terms and a useful next step.

Often helps with

• Draft fair promotional offers
• Keep important terms visible
• Prepare timely calls to action

#asher

C In training

Marketing & Outreach

Carmel The GBP Insights Buddy

Carmel turns business-profile performance figures into plain English. Practical and measured, she is learning to highlight useful patterns and possible next steps without turning numbers into guarantees.

Often helps with

• Summarise profile performance clearly
• Highlight useful patterns
• Suggest practical next steps for review

#carmel